portfolio

portfolio

At Harfield & Associates, we consider it our mandate to take the initiative in finding ways to squeeze the most out of your marketing budget, while creatively finding the key triggers that motivate your customers. We invite you to examine our portfolio which contains several examples of how we carry out that mandate.

Featured

In this exhibit, we have laid out full campaigns constructed for three different clients. These campaigns were enormously extensive, encompassing not only marketing, advertising and media strategies, but also an almost endless array of collateral pieces and ancillary initiatives. We believe each of these examples portrays the wide scope of our planning, creative and managerial skills.

  • Faith Wilson

    As a marketing ally for over 12 years, Harfield & Associates has strategized, created and executed Faith Wilson’s positioning and tactical initiatives. With her commitment to marketing and dedication to a superior client experience, Faith has risen to be one of the elite 0.1%*of all Vancouver real estate agents.

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  • Unique Retail Concept

    This unique retail store was a completely new concept that needed to be market-defined. Harfield & Associates was tasked with establishing the unique retail concept while promoting its products – brand establishment with a tactical twist.

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  • World Police & Fire Games

    For Harfield & Associates, the 2009 World Police & Fire Games was a two-year project that invited the world’s first responder community to a first class international sporting event with more participants than the Winter Olympics!

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Case Studies

While perhaps less extensive than the multi-media Featured campaigns, the examples that follow nonetheless represent some of the exhilarating challenges we meet and overcome on a day-to-day basis. Whether the need is large and diverse or focused on a single communication issue, we purse our client’s goals with a relentless dedication to relevant solutions and budget efficiency.

  • Oscar’s Art Book Store

    Oscar’s Art Books, wanted to diversify their services and become a player in the growing print-on-demand industry. As a result, Oscar’s purchased the only Espresso Printing Machine in Western Canada, and tasked us with publicizing their print-on-demand service and helping them sell more books in the Vancouver area.

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  • Vancouver Giants 10th Anniversary

    Harfield & Associates has been in the trenches with the Giants since the team’s first face-off ten years ago. Today, the team is highly successful and regarded as the model franchise of the Western Hockey League. But the need to remind the marketplace of the Giants as an exciting, affordable hockey entertainment option remains. Presented with a supplied tenth anniversary logo, our challenge was to draw attention to the Giants milestone season through the aggressive use of the design.

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  • A Racing Checkered Flag Event

    Our client’s biggest sales event of the year is a Racing Checkered Flag Event. Each year at the national level, our client developed a logo to feature in its nation wide Racing Checkered Flag Event TV campaign. Harfield’s task was to build an entire 60-day campaign around the logo, incorporating it into all media and bringing the Racing Checkered Flag Event to life in 150 dealer showrooms across five provinces.

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Media

In the Media section we’ve included some interesting stand-alone pieces and unique marketing executions such as vehicle wraps that illustrate versatile ways to take the message outside normal channels.

  • Out Of Home

    How convenient it would be if one could always count on potential customers to be reachable through television, radio, internet or newspaper. When that’s not the case – as it often is – other forms of advertising, referred to as Out Of Home, are needed to reach a target market that’s constantly on the move.

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  • Print

    Even in today’s digital media age, print ads still have great value for advertisers.

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  • Vehicle Wraps

    Vehicle wraps and car graphics represent a unique form of outdoor media and a novel way to reach new and existing customers. Compared with other media choices, wraps are extremely cost effective and can generate millions of impressions each year.

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  • Online Solutions

    A major benefit of online advertising is the immediate publishing of information not limited by geography or time.

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  • Client Point-of-Purchase Materials

    The term “point of sale advertising” generally conjures up images of window posters and shelf-talkers.

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