Even in today’s digital media age, print ads still have great value for advertisers. Here are some examples of how Harfield & Associates has helped clients to achieve sales and branding goals through the print media.

Sporty Compact Coupe

Ads for a sporty compact coupe repositioned the vehicle for a younger target market by focusing on encapsulating a lifestyle message without foregoing traditional client values – high resale value, fuel efficiency and, most importantly for this market segment, fun to drive.

Automotive Dealers – Posters

Culturally specific markets are a powerful niche segment no one can afford to ignore. Early on in our relationship with our automotive client, Harfield identified the Chinese consumer as critical to the Dealers’ growth in Vancouver. As a result, the client became the first automotive ad association to address this market.

Memorial Cup

The Memorial Cup tournament decides the top Major Junior hockey team in Canada. Our striking creative motif communicated the excitement of the tournament in everything from stationery, washroom posters and transit ads to newspaper, street banners and ticket booklets.

Becker Galleries

Michele Becker approached Harfield & Associates to create and launch a premier brand. Harfield answered the challenge by becoming involved in naming the gallery, creating the logo and stationery, and developing the website design for her new contemporary high-end curatorial art gallery.

Vancouver Giants

Harfield was asked to build the Giants brand from scratch in just 88 days. We created a comprehensive campaign that turned the departure of an under-performing NBA team to our advantage and generated thousands of dollars in free publicity on local TV and radio sports programming.

Live More

Our “Live More” campaign for our automotive client spoke to car buyers both on a ‘more for your money’ value basis, and on an emotional level that justified the wisdom of adding a new vehicle to their lives.

Sports Coupe Street Edition

To increase sales of an existing sports coupe, we repackaged the vehicle, devised a new personality, created a new name, planned a highly strategic radio and print campaign – and moved 300 sports coupes to the client’s younger market target in just six weeks.