Out Of Home
How convenient it would be if one could always count on potential customers to be reachable through television, radio, internet or newspaper. When that’s not the case – as it often is – other forms of advertising, referred to as Out Of Home, are needed to reach a target market that’s constantly on the move.
Even in today’s digital media age, print ads still have great value for advertisers.
Vehicle Wraps
Vehicle wraps and car graphics represent a unique form of outdoor media and a novel way to reach new and existing customers. Compared with other media choices, wraps are extremely cost effective and can generate millions of impressions each year.
Faith Wilson
As a marketing ally for over 12 years, Harfield & Associates has strategized, created and executed Faith Wilson’s positioning and tactical initiatives. With her commitment to marketing and dedication to a superior client experience, Faith has risen to be one of the elite 0.1%*of all Vancouver real estate agents.
Oscar’s Art Book Store
Oscar’s Art Books, wanted to diversify their services and become a player in the growing print-on-demand industry. As a result, Oscar’s purchased the only Espresso Printing Machine in Western Canada, and tasked us with publicizing their print-on-demand service and helping them sell more books in the Vancouver area.
Online Solutions
A major benefit of online advertising is the immediate publishing of information not limited by geography or time.
Client Point-of-Purchase Materials
The term “point of sale advertising” generally conjures up images of window posters and shelf-talkers.
Vancouver Giants 10th Anniversary
Harfield & Associates has been in the trenches with the Giants since the team’s first face-off ten years ago. Today, the team is highly successful and regarded as the model franchise of the Western Hockey League. But the need to remind the marketplace of the Giants as an exciting, affordable hockey entertainment option remains. Presented with a supplied tenth anniversary logo, our challenge was to draw attention to the Giants milestone season through the aggressive use of the design.
A Racing Checkered Flag Event
Our client’s biggest sales event of the year is a Racing Checkered Flag Event. Each year at the national level, our client developed a logo to feature in its nation wide Racing Checkered Flag Event TV campaign. Harfield’s task was to build an entire 60-day campaign around the logo, incorporating it into all media and bringing the Racing Checkered Flag Event to life in 150 dealer showrooms across five provinces.
Unique Retail Concept
This unique retail store was a completely new concept that needed to be market-defined. Harfield & Associates was tasked with establishing the unique retail concept while promoting its products – brand establishment with a tactical twist.
