Oscar’s Art Books, locally known for its impressive library of niche books situated just a few blocks from the Harfield offices, wanted to diversify their services and become a player in the growing print-on-demand industry. As a result, Oscar’s purchased the only Espresso Printing Machine in Western Canada. They tasked us with publicizing their print-on-demand service and helping them sell more books in the Vancouver area.

We responded with a web-based plan that would brand Oscar’s service and open it up to a worldwide market. The Harfield plan employed a website with ecommerce capabilities, a targeted paid search campaign, and a funneling strategy:  a number of URLs were created and purchased which identify print-on-demand services searched by people online and automatically directs them to our client’s website: HotOffOscarsPress.com. Thus, the website URL and the name of the service would be seen as a single entity. This focuses the attention on the website where print-on-demand books could be submitted, ordered and paid for in one simple operation.

In conjunction with this project, Harfield has also refreshed and refined the company logo, and offered creative suggestions for merchandising Oscar’s store, particularly the area where the Espresso Printing Machine is situated.

Our work with Oscar’s Art Books is a testament to the importance of self-promotion: this client sought us out after seeing our company vehicle driving around the neighbourhood!