We’re proud to say that Harfield & Associates has been in the trenches with the Giants since the team’s first face-off ten years ago. Today, the team is highly successful and regarded as the model franchise of the 22-team Western Hockey League. Besides achieving several consecutive winning records, the Giants have also hosted and won the prestigious Memorial Cup Championship tournament; hosted the renowned World Junior Hockey Tournament; and graduated some 17 players to the NHL level – the ultimate in hockey.

But the need to remind the marketplace of the Giants as an exciting, affordable hockey entertainment option remains.

Presented with a supplied tenth anniversary logo, our challenge was to draw attention to the Giants milestone season through the aggressive use of the design.

This was accomplished through a complete stationery package, transit shelters, billboards, bus backs and sides, and a huge centre ice execution for the team’s home venue, the Pacific Coliseum.
As a measure of our expanded role with the Giants, the team also entrusted us with the design of their 10th Anniversary season tickets.