For Harfield & Associates, the 2009 World Police & Fire Games was a two-year project that invited the world’s first responder community to a first class international sporting event with more participants than the Winter Olympics!

WPFG communication needs were extensive: from logo redesign and brand vision to website information and registration logistics, video comments by Michael J. Fox – even a script for the opening ceremonies.

The creative, planning and production communicated the WPFG message on the street, transit, TV, Facebook, radio and in print, PR releases and direct mail. Throughout the campaign, a highlight was the inclusion of a German Shepherd and a Dalmatian to symbolize the Police/Fire rivalry.

Our work helped to deliver the most registrants ever to the WPFG, and set the standard for future events.

The CEO of the World Police & Fire Games offered these gratifying words…