“Products are made in the factory, but brands are created in the mind”
Walter Landor
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“If you can, be first. If you can’t be first, create a new category in which you can be first.”
Al Ries & Jack Trout -
“Economics is (now) about emotion and psychology.”
Professor Robert Shiller, Yale -
“The key to successful leadership is influence, not authority.”
Kenneth Blanchard -
“Customers must recognize that you stand for something.”
Howard Schultz -
“It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.”
Harry Beckwith
We see things from our client’s perspective.
We believe that we exist only to pursue your company’s, your brand’s or your product’s potential. We believe in relevant communication. We respect budgets. We are relentless in our work ethic. This is the Harfield difference – the distinction that makes us a strong strategic partner to help achieve the full potential of your enterprise. If you need an agency that thrives on hard work, lives for the challenge, has the energy and commitment to your business demands, and finds its biggest reward in hearing your cash register ring, we should talk.